Welcome to the Footy and Soccer masterclass. – Learning from the best online courses

Sep

Teacher Pedro Correia
Categories Soccer Business
Students 172 (Registered)
Review

(2 Reviews)

ONLINE COURSE: Fan Engagement in Soccer (in partnership with Soccerex)

Fan Engagement is a recent concept. Only in the last decade sport organizations started to understand the importance of having a structured strategy, to use technology to adress a growing global audience that has specific engagement needs in order to grow revenues and to efficiently monetize interactions.

This online course will address important concepts about Fan Engagement as well as some of the relevant models that can help you shape a strategy for better engage fans. It will present examples and case studies of fan engagement strategies and activities by reference sport institutions.

What will you learn?

What is Fan Engagement and the most important concepts;
Different fan engagement management models;
What is the fan engagement ecosystem;
Ideas on how to implement and combine relevant Fan Engagement activities in your organization;
Reference to best practices and case studies.

After completing the course, you will receive a certificate issued both by SOCCEREX and Soccer HUB.

Course Content

Total learning: 30 lessons Time: 12 weeks

Introduction 0/3
- Lecture1.1
  
  About the course 05 min Preview
- Lecture1.2
  
  Definitions 07 min
- Lecture1.3
  
  Management Models 08 min
Growing Attendance Model 0/5
- Lecture2.1
  
  Importance of Growing Attendance 06 min
- Lecture2.2
  
  General Aspects & Fundamentals 04 min
- Lecture2.3
  
  Strategic allocation of resources 06 min
- Lecture2.4
  
  Communication strategies 04 min
- Lecture2.5
  
  Activities 04 min
360º Fan Management Model 0/1
- Lecture3.1
  
  About the model 17 min
Fan Engagement Ecosystem 0/17
- Lecture4.1
  
  Introduction 19 min
- Lecture4.2
  
  Brand 14 min
- Lecture4.3
  
  In-Event: Studying the fans 10 min
- Lecture4.4
  
  In-Event: Engaging the fans 18 min
- Lecture4.5
  
  Out-of-event: Sport Venues 07 min
- Lecture4.6
  
  Out-of-event: Fan Zones 03 min
- Lecture4.7
  
  Out-of-event: Ambassadors + Unique Activations 05 min
- Lecture4.8
  
  Corporate Social Responsibility: About 14 min
- Lecture4.9
  
  Corporate Social Responsibility: Examples 13 min
- Lecture4.10
  
  Technology & Digital Transformation: advances in technology 11 min
- Lecture4.11
  
  Technology & Digital Transformation: Virtual Advertising & Apps 03 min
- Lecture4.12
  
  Technology & Digital Transformation: Data processing & Services 05 min
- Lecture4.13
  
  Technology & Digital Transformation: Use of Infrastructure & Partnerships 07 min
- Lecture4.14
  
  Technology & Digital Transformation: Other Sports 05 min
- Lecture4.15
  
  esports 16 min
- Lecture4.16
  
  Mega Sport Events 11 min
- Lecture4.17
  
  Social Media 23 min
Extra Module 0/3
- Lecture5.1
  
  COVID-19 vs Fan Engagement 13 min
- Lecture5.2
  
  Case Study: La Liga 10 min
- Lecture5.3
  
  Case Study: FC Barcelona 10 min
Concluding 0/1
- Lecture6.1
  
  Take home message 05 min

Instructor

Pedro Correia

Pedro Correia is a strategic and operations professional of mega sport events with more than 20 years of experience. He is linked to four FIFA World Cups, three UEFA European Football Championships, several final rounds of UEFA Champions League, Europa League and European Super cup, Asian Cup, the Olympic Games the Rugby World Cup amongst other sport events. Currently, he is an international consultant for different Governing Bodies, Sport Federations, Leagues and clubs.

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Garethy

Best course about Fan Engagement

Already took some courses about this subject and this one is straight on! In a few hours you get to know the basics about this subject! Having downloadble materials is great! Recommended!
Marcus

Everything you need!

Found in this course everthing I needed to know about Fan Engagement! The presenter is top notch! Content well presented and in an atractive format. Great value for the money!